In over a decade since launching her label, Roksanda has evolved an unmistakable woman-centred design aesthetic. Stand out colour blocking, sculptural shapes, modern, distinctive cuts and her innovative use of fabrics and unerring attention to detail make up what are now Roksanda’s signature ready-to-wear and accessories. Sophisticated and feminine yet playful and effortless, her iconic collections are instantly recognisable to the burgeoning community of international women who enjoy them for their contemporary, distinct impact and enduring appeal.

Roksanda Ilincic is one of the most recognisable fashion personalities in London, where she has built a burgeoning business as one of the city’s foremost luxury designers. The reputation of her multiple-award-winning design house, ROKSANDA, extends across the globe, while its four annual ready-to-wear collections are all conceived in the designer’s busy East London studio – close to where she lives with her husband and young daughter.

Originally from Serbia, Roksanda was encouraged to indulge her love of clothing and fashion imagery from an early age. However, she chose to begin her journey by studying both subjects of architecture and applied arts at the University of Belgrade, a period that proved crucial in opening her up to the possibilities of modernist design. Upon graduating, Roksanda furthered her education and cemented her direction into fashion by enrolling on the fashion MA at Central St Martin’s, under the tutorage of the late Louise Wilson.

With just 11 elegantly structured, intensely feminine cocktail dresses distinguished by impactful silhouettes, vivid colours and surprising textures, Ilincic’s 2005 London Fashion Week debut ushered in a completely fresh aesthetic and a strong, women-centered fashion ethos that has made the ROKSANDA house a leading voice in fashion.

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