In 1979 Patsy Seddon was a young mother with young children who found it impossible to find practical, fashionable clothes that were affordable and sophisticated – so she designer her own, and London-based brand Phase Eight was born. In 1996 Phase Eight grew with a further 16 stores in the UK. Today, they have over 100 standalone stores around the world as the brand continues to grow.
“We believe you should never underestimate the power of the perfect dress”
Over 30 years later, Patsy's freedom of expression is something that the brand still keeps in mind today. Whether it's a Mother of the Bride outfit, a race day jumpsuit or party dress, the brand loves being part of customers' special occasions, and focus on flattering day and evening silhouettes in quality fabrics, that women of all ages can look and feel their best in. In 2016, Phase Eight was awarded a prestigious Queen’s Award for Enterprise in International Trade, in recognition of exceptional growth and global expansion.
Phase Eight does not operate its own factories, but asks all suppliers to commit to their Code of Conduct. This sets out what they expect of their suppliers regarding working conditions, pay and employment rights and the prevention of slavery and human trafficking in their supply chains. They do not tolerate animal cruelty, and all suppliers must sign up to their animal welfare policy. At Phase Eight the brand is committed to a people-centred approach, investing in their employees and their career development. The brand is proud of their small-company feel and have a great history of employee loyalty. They believe the continued success of the brand is down to the commitment, passion, work ethic and expertise of the team members.